masthead / logo

for Marquee Magazine, a regional entertainment monthly

john hansen design


branding and its application
to product identity, signing
and packaging

logo / signing

for Millstone restaurant, a part of a total system including applications to menus, interior wall and signing treatments. A discontinued venture of Millstone Coffee Co.

package designs
mexican seasonings line

for Crescent Foods, now distributed by Han-Dee Pak, Inc.

packaging design
Premium Seasoning Salt

for Crescent Foods, as a total redesign and rebranding of an existing product. Initial redesign resulted in a total sellout at the wholesale level, requiring an order of 8 additional train car loads of salt, before product was advertised to the public. Design objective was to produce a gourmet look. End result was an 800% increase in market share.

package design / name study, Salad Express Seasonings

for Crescent foods, as a total redesign of an existing product line, including development of new product name and extreme upgrade of both labeling and physical packaging. Project included point-of-purchase display designs, ad slicks for cooperative advertising and wholesaler promotional materials.

design objectives included developing a packaging look that would project quality, fun, good taste and time saving convenience.